Stand Display for ISPO Munich 2025

The Project

Salomon needed a stand that did three things well:

• Carry brand and product content with consistent colour and controlled highlights
  
  
• Stay stable across long show days and constant playback
  
  
• Install quickly, cleanly, and without drama inside the scheduled access window
  
  

The goal was a visual anchor that made the space feel deliberate. Not a screen for its own sake.

What we delivered

We designed and supplied a modular dvLED feature wall as the primary backdrop for the stand.

System overview (built for show-floor reality):

• dvLED wall: Multi-sided outwards facing wall
• Cabinet format: modular build designed for fast assembly and repeatable alignment
  
  
• Processing and signal chain: locked profiles and show-safe routing for predictable playback
  
  
• Brightness discipline: calibrated for the hall conditions and viewing distances, not a headline number
  
  
• Service access: planned so the wall can stay live if a module needs attention
  
  

MS Pro Rental is designed for exhibitions and temporary builds. That matters. It keeps the system practical under time pressure.

Engineering choices that protected the outcome

1) Pitch selected for real viewing
Most visitors engage close. Phones come out. Camera angles are constant. We specified the wall so typography stays clean and product imagery holds detail without pushing into fragile, spec-led decisions.

2) Calibration for consistency, not maximum output
Exhibition lighting is uneven. We tuned the wall to protect whites, control glare, and keep brand colour stable across the day.

3) Build speed and access planned before arrival
Tradeshow schedules do not forgive improvisation. We mapped cabinet orientation, cable routes, and service access against the stand design early. It kept the install calm and the finish clean.

Content support

We worked with Salomon’s team on canvas sizing, safe zones, and motion behaviour for LED. Small refinements made the content feel more premium on the stand. Fewer harsh transitions. Better contrast control. Cleaner type weight.

The outcome

The wall became the stand’s centre of gravity.
It pulled attention from the aisle, supported product storytelling without visible seams, and stayed consistent from doors open to close.

From the client’s perspective, the win was simple. The wall did not create work. It removed uncertainty.

After-care

Events are short. Reputation is not. We documented the configuration, processing profiles, and handling notes so the wall can be redeployed with the same visual result at future shows.

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