MS Max Bright

Ultra-High Brightness LED for Shopfronts & Daylight-Dominant Environments

Two thin LED display panels, with one showing colorful swirling ink in water and the other showing the black back side with ventilation slots.
Max Brightness

Cuts through sunlight without compromise

Max Bright is engineered for environments where standard LED fails.
Glass façades, street-facing windows, atriums, and sun-exposed interiors. It delivers uncompromising visibility without sacrificing colour accuracy or efficiency.

  • Peak brightness up to 2000 nits. Up to four times brighter than standard LED

  • Flip-Chip/MIP LED architecture for higher luminous efficiency and reduced thermal load

  • DCI-P3 colour gamut maintained even at high nit output

Design

Precision fit, without compromise

Architectural spaces are rarely standard. MS Max Bright is built on a modular platform that allows displays to be configured precisely to the available opening - whether flat, curved, angled, or unconventional.

The result is a display that integrates cleanly into its environment, maintaining visual balance and proportion rather than adapting the space to the screen.

Modern retail clothing store front with glass double doors and digital displays featuring a stylized M logo on a blue and silver background.
Two black electronic panels with vibrant colorful ink swirling displays, surrounded by green tropical leaves and ferns.
Efficiency

Lower power consumption, lower costs

Advanced power management keeps running costs down while delivering maximum brightness. Max Bright uses flip-chip (MIP) LED technology, which increases luminous efficiency.

  • Up to 40% less energy than competitors

  • Reduced heat generation improves long-term reliability and colour stability.

  • Reduced environmental footprint with 100,000 hour lifespan

"We needed a display that could compete with the London sun, and Max Bright delivered exactly that. Our shopfront has never looked sharper."

Black letter 'S' on a yellow background.
James Mitchell
Retail Director, Selfridges
Precision

The details that set Max Bright apart

Every element is engineered for performance in demanding environments. From pixel pitch to thermal management, nothing is left to chance.

Ultra-fine pixel pitch options

Choose from between 1.2 - 2.5mm for your viewing distance and application.

Glare reduction technology

Proprietary optical filters manage direct sunlight while maintaining color accuracy and contrast.

Silent fanless operation

No moving parts means zero noise, zero maintenance headaches, and zero interruptions.

Specs

The numbers behind the performance

Max Bright is built on precision engineering. Every specification is chosen to deliver reliability in bright, demanding environments.

2,000

Peak nits brightness

1.2-2.5

Pixel Pitch Range

140W

Power per square meter

Three colleagues at a meeting table with one writing on paper, a monitor displays the MegaScreens logo.

Consultation

Every project begins with a clear understanding of your space and your goals. We look at how the display will be seen, used, and experienced before any decisions are made.

Design & Configuration

The system is then designed and configured around those requirements - ensuring the right format, resolution, and proportions for the environment, rather than forcing a standard solution.

Installation & Setup

Once installed, the display is carefully calibrated and checked on site, ensuring it performs exactly as intended in its final setting.

Frequently asked Questions

Can the MS Max Bright be seen in direct sunlight through a shop window?

Yes — that’s exactly what it’s designed for. The MS Max Bright delivers brightness levels specifically engineered to cut through daylight, glare, and reflections in window-facing installations. Whether your shopfront faces south in full sun or sits on a busy high street with changing light conditions throughout the day, the MS Max Bright maintains vivid, brand-accurate colour that’s visible from across the street.

What makes the MS Max Bright different from standard indoor LED displays?

Standard indoor LED displays are optimised for controlled lighting environments — they look great in a lobby or showroom but wash out when placed in a window facing daylight. The MS Max Bright uses higher-output LEDs and enhanced thermal management to deliver consistent performance in high ambient light. It’s built for the specific demands of shopfront, window display, and semi-outdoor environments where brightness is non-negotiable.

How bright is the MS Max Bright in daylight-facing installations?

The MS Max Bright range is engineered for high-brightness output that maintains image clarity and colour accuracy in direct daylight. Exact brightness specifications vary by model and configuration — your MegaScreens Project Manager will recommend the right output level based on your window orientation, ambient light conditions, and viewing distance. The key point: it’s designed so your content is never washed out, regardless of the time of day or weather.

Can the MS Max Bright be customised to fit my window or space?

Yes. The Max Brightness configurations use a modular LED platform that can be configured to match a wide range of window dimensions and architectural constraints. Screen size, aspect ratio, and layout are defined to suit the available opening, whether the application is flat, curved, angled, or non-standard.

How does the MS Max Bright perform in direct sunlight or bright conditions?

Max Brightness configurations are specifically designed for high ambient-light environments, including street-facing windows and brightly lit interiors. MS Max Bright's MIP technology delivers up to 2000 nits for exterior-facing windows and strong daylight exposure. High contrast, wide viewing angles, and stable colour performance ensure content remains legible and visually impactful throughout the day.

What is the lead time for the MS Max Bright?

Typical lead times for MS Max Bright (MIP) configurations are approximately 2–6 weeks from order confirmation, depending on pixel pitch, brightness level, and project scope. Timelines are confirmed early in the project to align with installation schedules and site readiness. Accelerated timelines may be possible subject to availability.

Can I see a demo of the MS Max Bright?

Absolutely. Visit any of our global showrooms to see the MS Max Bright in action under real lighting conditions. Book a visit and we'll walk you through the technology and answer any questions you have about the product and how it performs in daylight-facing environments.

What maintenance does a MS Max Bright LED display require?

MS Max Bright MIP systems are designed for low-maintenance, long-hour operation. A fanless cabinet design reduces wear and dust ingress, while front-service access allows efficient replacement of modules or components. Periodic inspections and occasional calibration are recommended to maintain optimal brightness and colour consistency over time.

Is the MS Max Bright suitable for continuous daily operation?

Yes. Max Brightness MIP displays are designed for extended daily operation, including long retail trading hours. Thermal efficiency, stable brightness control, and controlled power consumption support reliable performance without accelerated degradation.

Will high brightness increase power consumption significantly?

While higher brightness levels require more power, MIP technology is more energy-efficient than traditional high-output LEDs. Compared to standard SMD solutions, MIP and MIP High-Brightness configurations can deliver increased luminance with lower average power consumption.

Can the MS Max Bright brightness be adjusted for different times of day?

Yes. Brightness levels are fully adjustable and can be scheduled or controlled to suit changing ambient light conditions. This allows higher output during daylight hours and reduced brightness in the evening, maintaining visual comfort while optimising energy use.

Is the MS Max Bright visible from wide angles outside the store?

Yes. Max Brightness LED displays maintain consistent colour and contrast across wide viewing angles, typically up to 160° horizontally and vertically. This ensures content remains legible and visually consistent for passers-by approaching from different directions.

Is the MS Max Bright suitable for events and temporary installations?

Yes. In addition to permanent shopfront applications, MS Max Bright configurations are also used in temporary or semi-permanent environments where strong ambient lighting is present. The modular design supports transport, reconfiguration, and repeat use across exhibitions, brand activations, and pop-up environments.

Still have questions?

Get in touch with our team