Shopfronts and Window Displays

Your window. Their first impression.
Make it unforgettable.

Birkenstock store on a street corner with large display windows and pedestrians walking by.

Transform Browsers into Buyers with Digital LED Displays

Shopfront LED displays drive measurable increases in customer engagement and sales

+47%

Higher Conversion Rate vs traditional static advertising

+30%

More time browsing products in stores

Extra Bright

Designed to grab attention from outside environments. We use the latest flip-chip technology to achieve over 2000 nits of brightness.

Brand-true colour

Colour calibration tuned for true-to-life brand representation in any lighting

Silent thermal control

Thermal management engineered for silent, stable, long-term performance

Power-smart brilliance

Energy efficient with outstandingly power usage compared to high brightness LCD Panels

Modern retail clothing store front with glass double doors and digital displays featuring a stylized M logo on a blue and silver background.

Don’t just take our word for it

Hear from some of our amazing customers who are delighting their audience with Megascreens

"Our store windows finally have the stopping power we needed. The brightness and clarity are unmatched, and the system has been rock solid since day one."

Alicia Romero
Visual Merchandising Lead

"The MegaScreens team understood our lighting conditions and atmosphere perfectly. The result is elegant and completely seamless with our design."

Kelly Williams
Head of Guest Experiences

"The screen quality is exceptional, and our dedicated project manager made a complex installation feel effortless. We now use them across multiple regions."

Emma Hart
Global Store Design Director
Capability

Why direct view LED outperforms LCD

LCD screens were built for compromise. Fixed rectangles, visible bezels, and rigid limitations. Direct View LED breaks free from those constraints entirely.

Whether you’re building a visual centrepiece or blending a screen into the structure of a space, DV LED gives you full creative freedom - without sacrificing resolution, brightness, or longevity.

  • Seamless modularity for any shape or size

  • No bezels means no design boundaries

  • Built to last longer than LCD alternatives

Storefront with large glass windows displaying a modern logo on a metallic textured panel and clothing racks inside, with two blurred pedestrians walking past.
Solutions

Built for shopfronts

Two products engineered specifically for window displays

Modern retail clothing store front with glass double doors and digital displays featuring a stylized M logo on a blue and silver background.

MS Max Bright for daylight

up to 4000 nits of brightness to cut through any lighting condition

Fashion retail store interior with customers browsing clothing racks and a digital display showing a model walking on a runway.

MS Poster for tight spaces

Freestanding display that works when space is limited

Questions

Everything you need to know about shopfront LED solutions

What impact do digital displays have on sales?

Switching from static signage to digital LED displays delivers measurable financial returns and increased customer engagement. Industry data indicates that retailers experience an average sales volume increase of 31.8% after implementation.

Key performance metrics include:

Direct Revenue Growth: 80% of businesses report substantial sales increases after installing digital signage. For specific sectors, fashion retailers have seen a 30% lift in sales , while food and beverage brands like Prime Burger reported a 50% sales increase by replacing static menus with vivid digital visuals.

Impulse Purchasing: Digital displays effectively influence decision-making at the point of sale, driving 19% of viewers to make unplanned purchases.

Customer Engagement & Dwell Time: Shoppers spend 30% more time browsing in stores equipped with digital signage compared to those with static displays. In trials by Tesco, using multiple screens doubled customer dwell time (from 2.1 to 4.2 seconds) and increased brand recall by over 3.5x.

Higher Conversion Rates: Interactive LED advertising has been shown to yield 47% higher conversion rates than traditional static methods , while improving overall brand recall by 47%.

How does DV LED compare to LCD?

Direct View (DV) LED outperforms LCD in shop windows because it is modular, bezel-free, and significantly brighter. While LCD screens are confined to fixed rectangles with thick borders, DV LED can be built to any size or shape—including curves and wraparounds—without visible seams. Additionally, DV LED remains crystal-clear in direct sunlight, whereas LCD screens tend to wash out above 700 nits.

Can transparent LED block the view inside?

No. Transparent LED displays maintain visibility into your store while displaying content. The pixel density is engineered so customers can see products and displays behind the screen, creating a layered visual experience that enhances rather than obstructs.

How long do these displays last?

Our commercial DV LED panels are built for longevity, delivering over 100,000 hours of runtime. In contrast, LCD backlights typically degrade much faster over time. Furthermore, modern DV LED systems are highly energy-efficient, using 50–70% less power than backlit LCD systems, making them a more sustainable and cost-effective choice for long-term installation.

What about energy consumption?

Our displays use power-smart technology that delivers exceptional brightness while consuming far less energy than comparable LCD panels. This means lower operating costs and a smaller environmental footprint over the lifetime of the installation.

Still have questions?

Get in touch with our team