CES Booth Las Vegas

Project

CES is an environment that punishes weak decisions. Tight build windows. Bright, mixed lighting. Constant camera capture. And the simple reality that if a display fails, it fails publicly.

For CES 2025, ASUS Republic of Gamers brought its “ROG Lab” positioning to the show floor, supported by a booth programme built around new hardware announcements and hands-on product time.

Our role was to deliver a modular dvLED centrepiece that could carry the brand story, hold colour consistency, and stay stable through long show days.

What we delivered

We specified MS Pro Rental as the core system for the main wall. It is built for repeated assembly, fast access, and the practical realities of temporary installs. Cabinet formats and serviceability are designed for speed, without turning the wall into a maintenance risk.

The wall was configured around three priorities:

• Legibility at distance for headline messaging and show-floor wayfinding
  
  
• Colour stability for product visuals and brand gradients under changing ambient light
  
  
• Service access that lets the wall stay live, even when something needs attention
  
  

Brightness and pixel pitch were selected to suit the real viewing distances and the environment, rather than chasing a headline spec. The objective was consistent image quality that holds up in person and on camera.

How it ran on site

One Megascreens project lead owned delivery end to end. Pre-show, the wall was tested and signed off as a system, not as separate components. On site, we focused on:

• clean mechanical build and alignment
  
  
• verification of signal chain and redundancy planning
  
  
• calibration checks for uniformity across the full canvas
  
  
• practical spares strategy for fast module replacement if needed
  
  

The outcome

The finished wall gave ROG a dependable visual anchor for the booth. It supported product demo content without visible seams, held contrast under bright hall lighting, and stayed consistent across the event schedule.

And when the show moved fast, the system kept up. That is the point of doing dvLED properly in a tradeshow context.

After-care

Events end. Relationships should not. We documented the configuration and handling notes so the wall can be redeployed with less risk next time, and with the same visual result.

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